The CRM market is divided into two segments, broadly identified as: -

• Preserving Customers
  Simultaneously in the way to add value to a customer life cycle, emphasis is given upon providing better service to the customers through out. It has become mandatory for the enterprises to spend a generous volume upon customer servicing, in order to retain their customers for a long period
• Detecting Customers

  Daffodil CRM modules work together to give you up-to-date customer information that can be shared across various departments in your organization. The leads and task modules are completely integrated and give all staff and employees complete access to customer information gathered throughout the organization.

  • Lead management: To manage leads of potential customers from the origination to the conclusion of the sales cycle.
  • Campaign management: To track the leads through executing effective marketing campaigns.
  • Market fact list: Providing relevant information regarding the market pattern in respect to the prospective customers.
  • Exchange centre: CRM is many times involved in voice calls as well as internet servicing to the customers.

These are mere stencils of the holistic scenario prevalent right now, and are to a great extent a factor which harms the opportunities of long term survival for any CRM vendor.