As a growing service-based business, you need to add new client relationships and manage existing ones better in order to get new project orders.
This challenge is as complex as the process involved in building lasting customer relationships. The Applane CRM Suite is custom designed to help you achieve sales targets year-on-year by giving your sales teams a system that keeps their energy focused on the most important thing selling while Applane takes care of managing the client relationships better.
The Applane CRM Suite is one of the most intuitive and rational on-cloud CRM solutions in the world. Designed for all types of service based organizations, one of its biggest strengths is its robust architecture which has been closely modelled around the needs and requirements of successful service organizations. The CRM suite consists of the following modules seamlessly integrated to each other:
- Relationship Management
- Opportunity Management
- Communication Management
- Campaign Management
- Marketing Repository Management
- Quotation Management
- Support Management
The Applane CRM Suite allows you to get, manage and convert leads into accounts in a systematic way. This is not only immensely beneficial for your organization, but is also easy to deploy. It allows you to do the following in a well controlled way:
- Get more leads through integrated campaigns
- Qualify leads as per business requirements and assign to sales managers
- Manage leads better in order to convert them into orders
- Build a comprehensive customer profile
- Generate new opportunities from existing customers
- Monitor performance of your sales team on clear and measurable parameters
- Rate customers on their potential wallet size over a period of time
- Provide timely customer support resulting in customer satisfaction
- Build relationships with customers through regular transactional and non-transactional communication, ensuring better brand equity
Applane CRM suite makes use of simple concepts that handle complex requirements of your organization. The underlying philosophy of the CRM suite is based on the concept of Relationships.
A relationship in Applane CRM is a unique and powerful concept that gives importance to not only leads and prospects but also to accounts which are already generating business for your company. It is based on a fundamental philosophy that any individual or organization that is capable of generating business for you should be treated as a relationship irrespective of the stage of the relationship.
Since this unique feature also gives a lot of importance to existing accounts, it allows the user to keep a tab on the performance of existing accounts which not only strengthens the existing business generating relationships but also allows you to repeat sell and cross-sell to them.